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Ad Inventory on the Market: Through the SSP, the publisher’s ad spaces are made available on the ad exchange, where they can be bought by advertisers. The SSP provides detailed information about the inventory, including the site’s content type, audience demographics, and ad placement options.

Class is back in session — are you ready to be schooled? Now that you’re fresh and ready to go after a leisurely summer break, it’s time to embark on a new academic year. But it’s also a fresh start for brands and advertisers — call it a trial-run for Q4, if you will. Dive […]

As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the Completa effectiveness of your marketing campaigns.

RTB advertising is an ad buying method where parties buy and sell ad impressions in real time via automated auctions that occur while a page or mobile app is loading.

Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them.

Google Ads Service uses this cookie to collect information about from multiple websites for retargeting ads.

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But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your brand? Below we walk through the details. 

These auctions take place in milliseconds, dramatically cutting the time it takes to buy ad space. RTB auctions replace traditional ad buying processes, allowing advertisers to place hundreds or even thousands of ads almost instantly.

Now you can see the full statistics of your requests: how many requests were registered, to which companies, and to which countries.

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This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

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